Build your own AI-powered marketing analytics layer to analyze ads, customer queries, and social engagement in one unified platform.
Select Products to Build
Choose the modules you want in scope. Every card is fully clickable, and the totals update instantly.
Selected Products
4 of 4
Total Investment
₹21,59,000
Development Overview
Build Your Own AI Marketing Layer
Instead of purchasing multiple external tools like manus.ai or other analytics platforms, we propose building a custom AI system tailored specifically to Underneat's marketing needs.
Why Build Instead of Buy?
Off-the-shelf tools force you into their workflows. A custom AI layer gives you the freedom to analyze data exactly how your marketing team needs it, with the flexibility to evolve as your business grows.
Analyze ads exactly how you want
Combine ad performance with customer insights
Build custom AI tools over time
Avoid buying multiple external SaaS tools
Product 1: Video Analysis Engine
Connects to Meta Ads Manager to fetch ad videos and performance data. AI analyzes ads to identify patterns across high-performing content.
Component
Hours
Cost
Meta Ads API Integration
25
₹85,000
Video Ingestion Pipeline
20
₹68,000
Video Frame Analysis
35
₹1,19,000
Speech-to-Text Extraction
20
₹68,000
Pattern Detection Logic
40
₹1,36,000
Performance Correlation
25
₹85,000
Dashboard Output
30
₹1,02,000
MVP Testing
20
₹68,000
Production Hardening
25
₹85,000
Total Hours
260
Timeline
5-6 weeks
Total Investment
₹8,84,000
Product 2: Customer Query Intelligence
Collects customer questions from Instagram, WhatsApp, Telegram, website chat, and phone calls into one unified system.
Component
Hours
Cost
API Integrations
20
₹68,000
Voice Call Transcription Pipeline
20
₹68,000
Message Ingestion System
20
₹68,000
Query Clustering
28
₹95,200
Objection Detection
22
₹74,800
Analytics Dashboard
25
₹85,000
MVP Testing
13
₹44,200
Production Deployment
12
₹40,800
Total Hours
160
Timeline
3-4 weeks
Total Investment
₹5,44,000
Product 3: Social Comment Intelligence
Collects and analyzes comments from Instagram ads and posts to identify product feedback, objections, sentiment, and purchase intent signals.
Component
Hours
Cost
Instagram Comment Ingestion
10
₹34,000
Comment Classification
12
₹40,800
Sentiment Detection
10
₹34,000
Insight Extraction
14
₹47,600
Analytics Dashboard
12
₹40,800
MVP Build
12
₹40,800
Production Optimization
10
₹34,000
Total Hours
80
Timeline
2-3 weeks
Total Investment
₹2,72,000
Product 4: Unified Marketing Data Layer
The foundational layer that brings everything together. All data flows into a single unified system for building custom AI tools.
Component
Hours
Cost
Data Lake Architecture
18
₹61,200
ETL Pipelines
20
₹68,000
Data Normalization
16
₹54,400
Vector Search Layer
18
₹61,200
AI Query Interface
22
₹74,800
Internal Dashboard
16
₹54,400
Security & Permissions
12
₹40,800
Production Deployment
13
₹44,200
Total Hours
135
Timeline
3-4 weeks
Total Investment
₹4,59,000
Infrastructure Overview
Ongoing AWS Infrastructure Costs
Your AI system will run on AWS infrastructure, with lightweight model APIs where they keep usage-based costs low. All estimates scale with actual usage.
Video Analysis
GPU processing & AI analysis
Costs depend on how many videos you analyze weekly. This estimate assumes burst GPU jobs, speech-to-text, and lightweight multimodal summaries rather than a full-time GPU server.
Videos per week5
Average video length (seconds)30
GPU Processing₹1,057
Speech-to-Text₹3
LLM Analysis₹216
Storage₹83
Monthly Cost₹1,359
Customer Queries
Call transcription & analysis
Process customer calls and messages from all channels. Costs scale with call volume and duration, with a small workflow baseline for ingest, storage, and routing.
Calls per day15
Average call duration (seconds)120
Transcription API₹225
LLM Analysis₹375
Storage₹83
Workflow & API Processing₹575
Monthly Cost₹1,258
Social Comments
Comment analysis & insights
Process and analyze comments from Instagram ads and posts. Costs cover ingestion, lightweight classification, and periodic summarization of feedback themes.
Comments per day750
Ingestion₹483
Classification₹225
AI Analysis₹337
Storage₹83
Monthly Cost₹1,128
Unified Data Layer
Foundation for all AI features
The core infrastructure that powers everything. This estimate assumes one shared data layer, baseline compute, and a Pinecone standard minimum for retrieval.
Data Storage (S3)₹1,200
Vector Database (Pinecone)₹4,200
AI Query Layer₹1,650
Compute (EC2)₹1,600
Monthly Cost₹8,650
This foundational layer enables future AI capabilities like automated ad generation, influencer matching, and predictive analytics.
Total Monthly Infrastructure
₹12,395
Based on your selected usage levels
Costs scale with usage, so lighter usage stays lean and heavier usage grows predictably.
Alpha Minoris
Underneat