Build your own AI-powered marketing analytics layer — analyze ads, customer queries, and social engagement in one unified platform.
Select Products to Build
Selected Products
4 of 4
Total Investment
₹32,98,000
Development Overview
Build Your Own AI Marketing Layer
Instead of purchasing multiple external tools like manus.ai or other analytics platforms, we propose building a custom AI system tailored specifically to Underneat's marketing needs.
Why Build Instead of Buy?
Off-the-shelf tools force you into their workflows. A custom AI layer gives you the freedom to analyze data exactly how your marketing team needs it — with the flexibility to evolve as your business grows.
Analyze ads exactly how you want
Combine ad performance with customer insights
Build custom AI tools over time
Avoid buying multiple external SaaS tools
Product 1 — Video Analysis Engine
Connects to Meta Ads Manager to fetch ad videos and performance data. AI analyzes ads to identify patterns across high-performing content.
Component
Hours
Cost
Meta Ads API Integration
25
₹85,000
Video Ingestion Pipeline
20
₹68,000
Video Frame Analysis
35
₹1,19,000
Speech-to-Text Extraction
20
₹68,000
Pattern Detection Logic
40
₹1,36,000
Performance Correlation
25
₹85,000
Dashboard Output
30
₹1,02,000
MVP Testing
20
₹68,000
Production Hardening
25
₹85,000
Total Hours
260
Timeline
5-6 weeks
Total Investment
₹8,84,000
Product 2 — Customer Query Intelligence
Collects customer questions from all channels — Instagram, WhatsApp, Telegram, website chat, and phone calls — into one unified system.
Component
Hours
Cost
API Integrations
30
₹1,02,000
Voice Call Transcription Pipeline
25
₹85,000
Message Ingestion System
25
₹85,000
Query Clustering
35
₹1,19,000
Objection Detection
30
₹1,02,000
Analytics Dashboard
30
₹1,02,000
MVP Testing
20
₹68,000
Production Deployment
25
₹85,000
Total Hours
240
Timeline
5 weeks
Total Investment
₹8,16,000
Product 3 — Social Comment Intelligence
Collects and analyzes comments from Instagram ads and posts to identify product feedback, objections, sentiment, and purchase intent signals.
Component
Hours
Cost
Instagram Comment Ingestion
25
₹85,000
Comment Classification
30
₹1,02,000
Sentiment Detection
25
₹85,000
Insight Extraction
35
₹1,19,000
Analytics Dashboard
30
₹1,02,000
MVP Build
25
₹85,000
Production Optimization
20
₹68,000
Total Hours
210
Timeline
4-5 weeks
Total Investment
₹7,14,000
Product 4 — Unified Marketing Data Layer
The foundational layer that brings everything together. All data flows into a single unified system for building custom AI tools.
Component
Hours
Cost
Data Lake Architecture
35
₹1,19,000
ETL Pipelines
40
₹1,36,000
Data Normalization
30
₹1,02,000
Vector Search Layer
35
₹1,19,000
AI Query Interface
40
₹1,36,000
Internal Dashboard
30
₹1,02,000
Security & Permissions
25
₹85,000
Production Deployment
25
₹85,000
Total Hours
260
Timeline
5-6 weeks
Total Investment
₹8,84,000
Infrastructure Overview
Ongoing AWS Infrastructure Costs
Your AI system will run on AWS infrastructure. We use a mix of open-source models and paid APIs to optimize costs. All costs scale with your actual usage.
Video Analysis
GPU processing & AI analysis
Costs depend on how many videos you analyze weekly. GPU workloads typically run $0.35-$3+ per hour.
Videos per week20
Average video length (seconds)30
GPU Processing₹12,600
Speech-to-Text₹2,900
LLM Analysis₹8,300
Storage₹800
Monthly Cost₹24,600
Customer Queries
Call transcription & analysis
Process customer calls and messages from all channels. Costs scale with call volume and duration.
Calls per day50
Average call duration (seconds)180
Transcription (AWS)₹10,800
LLM Analysis₹5,400
Storage₹1,200
API Processing₹2,500
Monthly Cost₹19,900
Social Comments
Comment analysis & insights
Process and analyze comments from Instagram ads and posts. Identify sentiment, feedback, and purchase intent signals.
Comments per day200
Ingestion₹1,500
Classification₹4,200
AI Analysis₹8,300
Storage₹800
Monthly Cost₹14,800
Unified Data Layer
Foundation for all AI features
The core infrastructure that powers everything. This becomes the foundation for building additional AI features over time.
Data Storage (S3)₹4,200
Vector Database (Pinecone)₹4,150
AI Query Layer₹8,300
Compute (EC2)₹12,400
Monthly Cost₹29,050
This foundational layer enables future AI capabilities like automated ad generation, influencer matching, and predictive analytics.
Total Monthly Infrastructure
₹88,350
Based on your selected usage levels
Costs scale with usage — process more, pay more; process less, pay less
Alpha Minoris
Underneat